1黄金5秒

1 Golden 5 Seconds

短视频能否吸引住用户，用户只会给你5秒的时间。如果5秒内没有吸引住用户，他就会滑走，降低完播率。

Can short videos attract users? Users will only give you 5 seconds. If the user is not attracted within 5 seconds, they will slide away and reduce the completion rate.

那前3秒怎么样才能吸引住用户呢

How can we attract users in the first 3 seconds

视频开头减少铺垫,直接抛出激烈的冲突点,快速吸引用户的注意力。一定要有冲突点如设置悬念、直接点题、利用人性的弱点、结合热点话题等。

At the beginning of the video, reduce the foreshadowing and directly throw out intense conflict points to quickly attract the user's attention. There must be conflict points such as setting suspense, directly asking questions, exploiting human weaknesses, and combining hot topics.

2音乐搭配

2 music combinations

既然是短视频，没有一个合适的BGM搭配，成为爆款的可能也不高！所以选对BGM，氛围瞬间拉满！！是甜蜜蜜的恋爱曲，还是燃爆的摇滚乐？让音乐成为你的情绪催化剂，让观众跟着节奏摇摆起来！

Since it is a short video without a suitable BGM pairing, the possibility of becoming a popular product is not high! So choosing the right BGM instantly fills the atmosphere!! Is it a sweet love song or a viral rock music? Let music become your emotional catalyst and make the audience sway to the rhythm!

3镜头语言

3 Camera Languages

碎片化镜头往往更容易吸引观众的观看兴趣,避免一个镜头看着枯燥,影响完播率~学会运用镜头切换、快慢动作，每一个转场都是惊喜！让你的视频不仅仅是看，更是感受一场视觉盛宴！

Fragmented shots are often more likely to attract viewers' interest in watching, avoiding a dull look and affecting the completion rate. Learn to use shot switching and fast/slow motion, every transition is a surprise! Make your videos not just for watching, but also for experiencing a visual feast!

4能引起热议的结尾

4 endings that can spark heated discussions

无论是互动式结尾、共情式结尾或者反转式结尾，都要尽量的让用户情绪达到高潮。在视频结束的时候引导互动。结尾语能让用户共情，引起转发，这种句子往往是金句。或者通过与开头营造的印象对比，以表情、动作、对话等方式在结尾进行反转。

Whether it's an interactive ending, empathetic ending, or reverse ending, it's important to try to bring the user's emotions to a climax. Guide interaction at the end of the video. The concluding sentence can make users empathize and trigger forwarding, which is often a golden sentence. Alternatively, by contrasting with the impression created at the beginning, reverse the ending through expressions, actions, conversations, and other means.

5独特创意

5 Unique Creativity

紧跟热点，让视频更具时效性和话题性。

Keep up with hot topics to make videos more timely and topical.

打造具有个人特色的标签，让人一看到这个标签就能联想到你。

Create a label with personal characteristics that makes people think of you as soon as they see it.

独特视角，尝试从不同的角度出发，展现事物与众不同的一面。比如用微距镜头拍摄生活中的小细节等。

Unique perspective, attempting to showcase the unique side of things from different angles. For example, using a macro lens to capture small details in daily life.

6数据分析

6 Data analysis

通过分析热门视频，研究同领域热门短视频的类型、风格、时长等，找到适合自己的短视频创作方向。以及了解粉丝画像，以便更精准地推送他们喜欢的内容。然后数据复盘，关注短视频的播放量、点攒量等数据，及时调整创作策略。

By analyzing popular videos, researching the types, styles, and duration of popular short videos in the same field, and finding a suitable direction for short video creation. And understanding fan profiles to more accurately promote content they like. Then review the data, pay attention to the playback and click through rates of short videos, and adjust the creative strategy in a timely manner.