创作者在建立自己的自媒体账号时，应该向外部寻求灵感和参考，而不是仅仅依赖于自己内部的想法。如果创作者只是依赖自己的内在想法，可能会面临心态崩溃的风险。这也就是为什么很多创作者总是会有感觉自己发布的内容很好，却没有很少的数据的原因。那么该如何向外部进行账号的对标呢?以下是对标账号的一份sop流程：

Creators should seek inspiration and reference from external sources when establishing their own self media accounts, rather than relying solely on their own internal ideas. If creators rely solely on their own inner thoughts, they may face the risk of mental breakdown. That's why many creators always feel that their published content is great, but there isn't much data available. So how to benchmark accounts externally? The following is a SOP process for benchmarking accounts:

1. 观察同行账号的评论区：通过查看其他同行账号的评论区，可以了解同类目下账号的受众群体和受众人群对内容的反应。这有助于了解自己的目标受众以及受众的需求。

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1. Observe the comment section of peer accounts: By viewing the comment sections of other peer accounts, you can understand the audience groups of accounts under the same category and their reactions to the content. This helps to understand one's target audience and their needs.

2.关注近期更新频次：观察其他账号的更新频次可以帮助创作者了解他们在内容发布方面的策略。可以从中学习并调整自己的发布计划。

2. Pay attention to recent update frequency: Observing the update frequency of other accounts can help creators understand their strategies in content publishing. You can learn from it and adjust your release plan accordingly.

3.检查数据真实性：通过对比点赞和评论数量，可以判断一个账号的数据是否真实可信。这有助于创作者避免被虚假数据误导。

3. Check data authenticity: By comparing the number of likes and comments, it is possible to determine whether an account's data is authentic and trustworthy. This helps creators avoid being misled by false data.

4.考虑是否可以模仿呈现形式：观察其他账号的内容呈现形式，看是否有可以借鉴或模仿的地方。这可以帮助创作者在创作内容时有更多的灵感来源。

4. Consider whether it is possible to imitate the presentation format: Observe the content presentation format of other accounts to see if there are any areas that can be borrowed or imitated. This can help creators have more sources of inspiration when creating content.

5.评估拍摄效率：观察其他账号的拍摄效率，了解他们是如何高效地制作内容的。这可以帮助创作者提高自己的拍摄效率和质量。

5. Evaluate shooting efficiency: Observe the shooting efficiency of other accounts and understand how they efficiently produce content. This can help creators improve their shooting efficiency and quality.

6.寻找粉丝量在5万以内的账号：初期，可以寻找粉丝量在5万以内的账号作为对标对象。这样可以避免与过于强大的竞争对手直接竞争，同时也可以更容易地找到可借鉴的地方。

6. Look for accounts with less than 50000 followers: Initially, you can look for accounts with less than 50000 followers as a benchmark. This can avoid direct competition with overly strong competitors and also make it easier to find areas for reference.

7.初期准备5-10个对标账号即可：在开始阶段，可以选择5-10个对标账号进行观察和学习。这样可以保证创作者有足够多的参考资源，同时又不会过于分散注意力。当发现其他账号有优秀的内容时，可以将其收藏起来，以备后续参考和学习。这样可以积累更多的灵感和创意。总之，通过对标账号的观察和学习，创作者可以更好地了解自己的目标受众、优化内容策略，并在创作过程中获得更多的灵感和创意。

7. Prepare 5-10 benchmark accounts in the initial stage: In the initial stage, you can choose 5-10 benchmark accounts for observation and learning. This can ensure that creators have sufficient reference resources while not being too distracted. When you discover excellent content on other accounts, you can bookmark them for future reference and learning. This can accumulate more inspiration and creativity. In short, by observing and learning from benchmark accounts, creators can better understand their target audience, optimize content strategies, and gain more inspiration and creativity in the creative process.