如今不少品牌都在做全平台推广营销

Nowadays, many brands are doing full platform promotion and marketing

其中就万万少不了抖音

Tiktok is a must

品牌营销强调知己知彼??同样的

Does brand marketing emphasize knowing oneself and others?? alike

想布局抖音首先就得了解它的平台调性

If you want to layout Tiktok, you must first understand its platform tonality

推广逻辑

Promotion logic

抖音一直致力于机器算法与人工推送、

Tiktok has been committed to machine algorithms and manual push

强内容运营和地域算法等分发逻辑

Strong content operation and regional algorithm distribution logic

为不同用户群推荐个性定制化的喜好匹配视频

Recommend personalized preference matching videos for different user groups

得益于此??抖音也一直保持着高度的信息匹配力

Thanks to this?? Tiktok has also maintained a high degree of information matching power

确保了用户的体验和粘性

Ensuring user experience and stickiness

而热门视频也因此增加了获得深度推荐的概率

And popular videos also increase the probability of receiving deep recommendations as a result

更易打造爆款视频

Easy to create popular videos

内容调性

Content tonality

抖音如今已逐渐转化潮酷、时尚、付费学习、

Tiktok has gradually transformed into cool, fashionable, paid learning

科普、健身、生活，情感、财富等

Science popularization, fitness, daily life, emotions, wealth, etc

全领域全覆盖的内容风格

Content style covering all fields and areas

有深度的高质量内容

High quality content with depth

成功吸引各年龄段用户

Successfully attracting users of all ages

导流路径

Diversion path

平台逐步完善了电商直播、抖店、

The platform has gradually improved e-commerce live streaming, Douyin stores

电商小程序等导流功能

E-commerce mini programs and other traffic diversion functions

同时还接入了淘宝，京东等第三方平台

It also integrates with third-party platforms such as Taobao and JD.com

这一双线引流的转化决策

The conversion decision of this dual line drainage

极大减少了消费者购物的时间成本

Greatly reduces the time cost for consumers to shop

用户直接消费率大幅上升

The direct consumption rate of users has significantly increased

适合带货品类

Suitable for carrying goods

抖音及其电商平台在不同年龄段用户画像中

Tiktok and its e-commerce platform in user profiles of different ages

95后中男性占比略高，且TGI高

The proportion of males born in 1995 is slightly higher, and TGI is also higher

90后则是女性TGI高

Post-90s are women with high TGI

同为字节跳动旗下

Same as ByteDance flag

今日头条在广告上以男性为主

Today's headlines are predominantly male in their advertisements

抖音则相对更聚焦年轻女性用户群体

Tiktok is relatively more focused on young female user groups

依靠这4大逻辑

Relying on these four major logics

入驻的企业可在不同程度上得到推广

The settled enterprises can be promoted to varying degrees

获取精准的营销资源

Obtain precise marketing resources

从而真正做到品效合一

So as to truly achieve the integration of quality and efficiency

企业打造受欢迎的抖音爆款也不再为难

It is no longer difficult for enterprises to create popular dithering products

寻达人合作

Seeking collaboration with experts

网络推广运营阶段

Network promotion and operation stage

寻找各类型博主建立合作关系

Search for various types of bloggers to establish cooperative relationships

长期合作不定期有商单

Long term cooperation with occasional business orders