在信息流广告日益繁盛的今天，抖音短视频平台凭借其庞大的用户基数与高度的用户粘性，成为了众多商家挖掘商机、提升品牌影响力的重要战场。上篇中，我们简要介绍了抖音来客的基础操作，为商家铺设了通往抖音营销的第一块基石。本篇文章将深入探讨门店装修、抖音号绑定与装修、以及团购设置的精细化运营技巧，旨在帮助商家构建起一套高效、互动性强、点击率高的信息流广告体系，实现商业价值最大化。

In today's increasingly prosperous information flow advertising, Tiktok short video platform, with its huge user base and high user stickiness, has become an important battlefield for many businesses to tap business opportunities and enhance brand influence. In the first part, we briefly introduced the basic operation of Tiktok visitors, laying the first cornerstone for businesses to reach Tiktok marketing. This article will deeply discuss the refined operation skills of store decoration, Tiktok number binding and decoration, and group purchase settings, aiming to help businesses build an efficient, interactive, high click rate information flow advertising system, and maximize commercial value.

一、门店装修：构建视觉吸引力的基石

1、 Store decoration: the cornerstone of building visual appeal

门店装修不仅关乎品牌形象的直接展现，更是影响用户购买决策的关键因素之一。在抖音来客平台上，门店装修分为以下几个核心步骤：

Store decoration is not only related to the direct display of brand image, but also one of the key factors affecting user purchasing decisions. On the Tiktok visitor platform, the store decoration is divided into the following core steps:

基础信息配置：商家需根据自身服务特色，选择相应的服务设施标签，如“免费开放”、“导游服务”等，以满足特定用户群体的需求。

Basic information configuration: Merchants need to select corresponding service facility labels based on their own service characteristics, such as "free access", "tour guide services", etc., to meet the needs of specific user groups.

视觉元素优化：

Visual element optimization:

店铺入口图：精选6张高质量，每张不超过5MB，展现门店最佳风貌。

Store entrance image: Select 6 high-quality photos, each not exceeding 5MB, to showcase the best style of the store.

官方相册：上传多样化场景，配以吸引人的相册名称，增加用户停留时间。

Official album: Upload diverse scenes with attractive album names to increase user stay time.

外景小图：严格遵守1000*750的尺寸规范，确保画面清晰，提升第一印象。

Exterior small picture: Strictly adhere to the size specification of 1000 * 750 to ensure clear image and enhance first impression.

公告管理：巧妙利用公告功能，设计引人注目的（不超过5MB，比例16:9），并撰写精炼的公告内容，明确有效期，引导用户参与。

Announcement management: cleverly utilize the announcement function, design eye-catching (no more than 5MB, 16:9 ratio), and write concise announcement content, clarify the validity period, and guide users to participate.

审核流程：提交装修内容后，密切关注审核反馈，根据意见及时调整，确保信息准确无误地传达给目标受众。

Review process: After submitting the decoration content, closely monitor the review feedback, make timely adjustments based on feedback, and ensure that the information is accurately and accurately conveyed to the target audience.

二、抖音号绑定与装修：打造品牌个性与信任

2、 Binding and decoration of Tiktok number: building brand personality and trust

抖音号作为商家与用户直接交流的窗口，其装修与维护不容忽视。

As a direct communication window between businesses and users, the decoration and maintenance of Tiktok number cannot be ignored.

绑定逻辑与操作：明确品牌总部与门店账号的区别与绑定规则，确保每个账号服务于其特定营销目的。通过“我”界面添加抖音号，完成身份认证，获得蓝V标识，增强权威性和信任感。

Binding logic and operation: Clarify the differences and binding rules between brand headquarters and store accounts, ensuring that each account serves its specific marketing objectives. Add a Tiktok number through the "I" interface to complete identity authentication, obtain the blue V logo, and enhance the sense of authority and trust.

抖音号装修细节：配置背景图、企业信息等，确保内容与品牌形象一致，增加用户对品牌的认知度。利用装修信息的展示，提升信息流广告的互动性和点击率。

Decoration details of Tiktok number: configure background map, enterprise information, etc. to ensure that the content is consistent with the brand image, and increase users' awareness of the brand. Utilize the display of decoration information to enhance the interactivity and click through rate of information flow advertisements.

三、抖音来客团购设置：优化购物流程，驱动销售增长

3、 Tiktok group purchase settings: optimize the shopping process and drive sales growth

团购作为促销的重要手段，其设置与管理是提升转化率的关键。

As an important means of promotion, group buying's setting and management are the key to improving conversion rates.

团购商品创建与管理：

Group buying product creation and management:

细致分类与设置：根据经营品类创建商品，区分团购套餐与代金券，精准定位目标消费群体。

Detailed classification and setting: Create products based on business categories, distinguish group buying packages and vouchers, and accurately target consumer groups.

收款模式选择：灵活运用统一收款与分门店收款，确保财务流转顺畅。

Payment mode selection: Flexibly use unified payment and branch store payment to ensure smooth financial flow.

商品详情优化：精简明了的商品名称，准确的就餐人数设定，丰富的商品搭配，提升用户购买意愿。

Product details optimization: concise product names, accurate number of diners, rich product combinations, and increased user purchase intention.

动态管理策略：针对不同状态的团购商品（已上架、未通过、已下架、草稿箱），采取相应的编辑与审核措施，保持信息的时效性和准确性。

Dynamic management strategy: Take corresponding editing and review measures for group buying products in different states (listed, not approved, delisted, draft box) to maintain the timeliness and accuracy of information.

推广策略：

Promotion strategy:

短视频与直播融合：通过与抖音号绑定，发布与团购商品相关的短视频和直播，直接链接商品信息，增加曝光度和互动性。利用短视频的创意表达和直播的即时互动，激发用户的购买兴趣。

Integration of short video and live broadcast: by binding with the Tiktok number, the short video and live broadcast related to group purchase commodities are released, and the commodity information is directly linked to increase exposure and interactivity. Utilize the creative expression of short videos and the real-time interaction of live broadcasts to stimulate user interest in purchasing.

精准匹配与互动：在内容创作中，注重目标群体的兴趣点与需求，适时引导用户参与评论、点赞、转发，提升内容的互动性和传播力。

Accurate matching and interaction: In content creation, pay attention to the interests and needs of the target audience, timely guide users to participate in comments, likes, and shares, and improve the inter