文旅融合：打造网络推广新名片
Integration of Culture and Tourism: Creating a New Business Card for Online Promotion
山东文旅资源丰富，借助网络推广，“好客山东 好品山东” 品牌愈发响亮。省商务厅联合电商平台，邀请山东籍主播及头部主播举办专场电商直播，开设抖音话题 “# 山东籍主播带山东货”，播放量破亿次。直播过程中，融入吕剧、山东快书等非遗展示，讲述山东故事。东方甄选 “齐鲁山海行” 直播，播放山东非遗视频，吸引大批观众关注，让更多人了解到山东深厚的文化底蕴，提升了山东文旅的知名度和美誉度。
Shandong has abundant cultural and tourism resources, and with the help of online promotion, the "Hospitality Shandong Good Product Shandong" brand has become increasingly prominent. The Provincial Department of Commerce, in conjunction with the e-commerce platform, invited Shandong anchors and head anchors to hold a special e-commerce live broadcast, and opened the Tiktok topic "# Shandong anchors bring Shandong goods", with more than 100 million broadcasts. During the live broadcast, intangible cultural heritage exhibitions such as Lv Opera and Shandong Kuaishu were incorporated to tell the story of Shandong. Dongfang Zhenxuan's "Qilu Mountain and Sea Tour" live broadcast, playing Shandong intangible cultural heritage videos, attracted a large number of viewers' attention, and allowed more people to understand Shandong's profound cultural heritage, enhancing the visibility and reputation of Shandong's cultural tourism.
技术革新：注入网络推广新动力
Technological innovation: injecting new impetus into online promotion
5G 与 AI：驱动数字升级
5G and AI: Driving Digital Upgrades
山东省通信管理局印发方案，2025 年将实施 “三新” 工程，开展九大行动。到年底，全省 5G 基站将达 27 万个，新打造 5G 融合应用项目 700 个以上。山东移动临沂分公司积极推进双千兆建设，在蒙阴县厚里村建设 5G 宏站、优化 4G 基站，解决村民网络需求。同时，5G 技术助力孟良崮景区打造 5G + VR 智慧文旅，提升游客体验。此外，以制造业为重点推动 AI 大模型应用，提升工业生产智能化水平，为网络推广提供了强大的技术支撑。
The Shandong Provincial Administration of Communications has issued a plan to implement the "Three New" project and carry out nine major actions by 2025. By the end of the year, the number of 5G base stations in the province will reach 270000, and more than 700 new 5G fusion application projects will be built. Shandong Mobile Linyi Branch actively promotes the construction of dual gigabit networks, building 5G macro stations and optimizing 4G base stations in Houli Village, Mengyin County to meet the network needs of villagers. At the same time, 5G technology is helping Menglianggu Scenic Area to create 5G+VR smart cultural tourism, enhancing the tourist experience. In addition, focusing on the manufacturing industry to promote the application of AI big models, enhancing the level of industrial production intelligence, and providing strong technical support for network promotion.

数字营销：创新推广模式
Digital Marketing: Innovative Promotion Model
山东的网络推广服务商积极创新，提供多元化服务。济南嵊灿网络科技有限公司为企业提供 “一站式” 网络整合营销解决方案，涵盖电商平台建设、搜索引擎营销等服务。山东群思网络科技有限公司推出短视频运营一体化解决方案，基于微信为企业开发小程序、公众号，帮助企业实现线上线下互通，有效提升了企业的网络推广效果。
Shandong's online promotion service providers actively innovate and provide diversified services. Jinan Shengcan Network Technology Co., Ltd. provides enterprises with a "one-stop" network integrated marketing solution, covering services such as e-commerce platform construction and search engine marketing. Shandong Qunsi Network Technology Co., Ltd. launched an integrated solution for short video operation, developed small programs and official account for enterprises based on WeChat, helped enterprises achieve online and offline interoperability, and effectively improved the network promotion effect of enterprises.
未来展望：开启网络推广新征程
Future outlook: Embarking on a new journey of online promotion
随着数字技术的不断发展，山东网络推广将迎来新的机遇与挑战。未来，山东需持续优化政策环境，推动产业数字化转型，加强数字基础设施建设，培养专业人才。同时，要紧跟市场趋势，创新推广模式，深度挖掘文化和产业资源，讲好山东故事。相信在各方的共同努力下，山东网络推广将持续发力，为经济社会高质量发展注入源源不断的动力。
With the continuous development of digital technology, Shandong's online promotion will usher in new opportunities and challenges. In the future, Shandong needs to continuously optimize the policy environment, promote industrial digital transformation, strengthen digital infrastructure construction, and cultivate professional talents. At the same time, we must keep up with market trends, innovate promotion models, deeply explore cultural and industrial resources, and tell the story of Shandong well. I believe that with the joint efforts of all parties, Shandong's online promotion will continue to make efforts, injecting a continuous stream of power into the high-quality development of the economy and society.
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