结合山东产业特色，搭建专业店铺
Combining Shandong's industrial characteristics, build professional stores
凸显制造业优势
Highlight the advantages of manufacturing industry
山东机械装备、化工等制造业发达。机械制造企业搭建爱采购店
Shandong has developed manufacturing industries such as mechanical equipment and chemical industry. Mechanical manufacturing enterprises build love purchasing stores
铺时，可首页设 3D 展示模块，全方位呈现产品外观与结构。在店铺介绍中，突出山东制造工艺优势，展示企业重大项目参与情况与荣誉，提升影响力。
When laying, a 3D display module can be set up on the homepage to comprehensively present the appearance and structure of the product. In the store introduction, highlight the advantages of Shandong's manufacturing technology, showcase the company's participation and honors in major projects, and enhance its influence.
突出农业特色
Highlight agricultural characteristics
作为农业强省，山东农产品丰富。农业企业搭建店铺时，要展示农产品溯源体系，介绍种植或养殖环境、生长周期及加工过程。强调地理标志认证，提升产品可信度。
As a strong agricultural province, Shandong has abundant agricultural products. When agricultural enterprises build stores, they should display the traceability system of agricultural products, introduce the planting or breeding environment, growth cycle, and processing process. Emphasize geographical indication certification to enhance product credibility.

优化商品信息，增加曝光机会
Optimize product information and increase exposure opportunities
精准筛选关键词
Accurately screen keywords
借助爱采购后台工具与百度指数，结合山东特色产业筛选热门关键词。如青岛海产品企业，选择 “青岛海鲜批发” 等精准关键词，合理布局在商品标题、描述及详情页中，并关注时效性，适时调整策略。
Using the Love Procurement backend tool and Baidu Index, combined with Shandong's characteristic industries, filter popular keywords. For Qingdao seafood enterprises, choose precise keywords such as "Qingdao Seafood Wholesale", reasonably layout them in product titles, descriptions, and detail pages, and pay attention to timeliness, adjusting strategies in a timely manner.
完善商品详情页
Improve the product details page
商品详情页需内容丰富、图文并茂。以陶瓷企业为例，除展示产品图片与参数，还要介绍制作工艺，通过视频展示生产过程。添加客户评价与案例分享，增强说服力。
The product detail page should be rich in content and illustrated with text. Taking ceramic enterprises as an example, in addition to displaying product pictures and parameters, it is also necessary to introduce the production process and showcase the production process through videos. Add customer reviews and case studies to enhance persuasiveness.
多渠道运营推广，拓宽业务版图
Multi channel operation and promotion, expanding business territory
用好平台推广工具
Make good use of platform promotion tools
爱采购提供加油包、实力商家认证等推广工具。新入驻企业可先用加油包提升曝光量，实力商家认证能提升企业排名与可信度，吸引客户关注。
Love Procurement provides promotional tools such as fuel packs and certified strength merchants. Newly settled enterprises can first increase their exposure with fuel packs, and the certification of strong merchants can enhance their ranking and credibility, attracting customer attention.
开展内容营销
Carry out content marketing
利用爱采购商友圈和问答板块，发布山东特色产业相关内容。如潍坊风筝企业分享风筝制作工艺、放飞技巧及风筝节信息，积极回答客户问题，树立专业形象，引导客户进店。
Utilize the Love Purchasing Business Circle and Q&A section to publish content related to Shandong's characteristic industries. Weifang Kite Enterprise shares kite making techniques, flying skills, and kite festival information, actively answers customer questions, establishes a professional image, and guides customers into the store.
线上线下协同推广
Online and offline collaborative promotion
参加山东本地行业展会、交流会时，展示爱采购店铺二维码，引导客户扫码进店。对线下积累的客户进行线上精准营销，提高复购率。
When attending local industry exhibitions and exchange meetings in Shandong, display the QR code of the Love Procurement store and guide customers to scan the code to enter the store. Conduct precise online marketing for customers accumulated offline to increase repeat purchase rates.
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