一、个人原创

1、 Personal original creation

抖音上热门的第一个要求就是：视频必须为个人原创。很多人开始做抖音原创之后，不知道拍摄什么内容。其实内容的选择没那么难，可以从以下几方面入手。

The first popular requirement on Tiktok is that the video must be original. Many people don't know what to shoot after they start to make Tiktok original works. Actually, the selection of content is not that difficult. You can start from the following aspects.

可以记录生活中的趣事。

Can record interesting things in life.

可以学习热门的舞蹈、手势舞等。

You can learn popular dances, gesture dances, etc.

配表情系列，利用丰富的表情和肢体语言。

Equipped with emoji series, utilizing rich facial expressions and body language.

旅行记录，将你所看到的美景通过视频展现出来。

Travel records showcase the beautiful scenery you see through videos.

另外，我们也可以换位思考一下：如果我是粉丝，希望看到什么内容？即使不换位思考，也可以回顾一下：我们在看抖音的时候爱看什么内容的？搞笑的肯定是爱看的，如果一个人拍的内容特别有意思，用户绝对会点赞和转发；还有情感的、励志的、“鸡汤”的，如果内容能够引起用户的共鸣，用户也会愿意关注。

Additionally, we can also put ourselves in the shoes of others: If I were a fan, what content would I like to see? Even without transposition, we can also review what we like to see when we watch Tiktok? Humorous content is definitely something that people love to watch. If someone's content is particularly interesting, users will definitely like and share it; There are also emotional, motivational, and 'chicken soup' content that users are willing to pay attention to if they can resonate with the content.

除了上面的这些广泛关注的内容，还有细分的内容。例如，某个用户正好需要买车，那么关于鉴别车辆好坏的视频就成为他关注的内容了；再如，某人想减肥，那么减肥类的他也会特别关注。所以，这就是我们关注的内容，同样也是创作者应该把握的原创方向。看自己选择什么领域，那么就做这个领域的人群关注的内容。

In addition to the widely discussed content above, there are also segmented contents. For example, if a user happens to need to buy a car, videos about identifying the quality of the vehicle will become the focus of their attention; For example, if someone wants to lose weight, they will also pay special attention to weight loss. So, this is the content we focus on, and it is also the original direction that creators should grasp. If you choose a field, then focus on the content that the audience in that field is interested in.

2. 视频完整度高

2. High video completeness

在创作短视频时，虽然只有15秒，也一定要保证视频时长和内容的完整度，视频短于7秒是很难被推荐的。保证视频时长才能保证视频的基本可看性，内容演绎得完整，才有机会上推荐。如果你的内容卡在一半就结束了，用户看到后会很失望的。

When creating short videos, even though they are only 15 seconds long, it is important to ensure the duration and completeness of the content. Videos shorter than 7 seconds are difficult to recommend. Ensuring the duration of the video is essential to ensure its basic watchability. Only when the content is fully presented can there be a chance for it to be recommended. If your content ends halfway through, users will be very disappointed when they see it.

3. 没有产品水印

3. No product watermark

抖音中的热门视频不能带有其他 APP 水印，而且使用不属于抖音的贴纸和特效，这样的视频可以发布，但不会被平台推荐。

Popular videos in Tiktok can't have other APP watermarks, and use stickers and special effects that don't belong to Tiktok. Such videos can be released, but won't be recommended by the platform.

4. 高质量的内容

4. High quality content

即使是抖音这样追求颜值和拍摄质量的平台，内容也永远是最重要的，因为只有吸引人的内容，才能让人有观看、点赞和评论的欲望。想要上热门，肯定是要有好的作品质量，视频清晰度要高。

Even if Tiktok is a platform that pursues beauty and shooting quality, content is always the most important, because only attractive content can make people have the desire to watch, praise and comment. To become popular, one must have good work quality and high video clarity.

抖音视频吸引粉丝是个漫长的过程，所以用户要循序渐进地推出一些高质量的视频，学会维持和粉丝的获密度。多学习一些比较火的现频拍摄手法及造材，相信通过个人的努力，你也能拍摄出火爆的抖音视频。

It is a long process for Tiktok videos to attract fans, so users should gradually introduce some high-quality videos and learn to maintain the density of fans. Learn more popular techniques and materials of current frequency shooting. I believe that through personal efforts, you can also shoot popular Tiktok videos.

5. 积极参与活动

5. Actively participate in activities

对于平台推出的活动一定要积极参与。参与那些刚刚推出的活动后，只要作品质量过得去，就会获得不错的推荐，运气好就能上热门。抖音APP 内已经引入了“抖音小助手”用来引导教学。所以，用户在发布视频时，也可以积极@抖音小助手来增加被推荐的机会。

Be sure to actively participate in the activities launched by the platform. After participating in those newly launched activities, as long as the quality of the works is acceptable, you will receive good recommendations and be lucky enough to become popular. Tiktok APP has introduced "Tiktok Little Assistant" to guide teaching. Therefore, when users publish videos, they can also actively use @ Tiktok assistants to increase the chance of being recommended.