一、短视频seo应该怎么做？

1、 How should short video SEO be done?

1、内容质量做任何平台的SEO，内容都是第一位的。平台为鼓励优秀的作品为更多人看到，平台为鼓励优质账号，都会优先推荐高质量的作品，让其获得更多推荐，更好的搜索排名，从而形成好内容—多流量的生态循环模式。

1. Content quality is the top priority for SEO on any platform. To encourage excellent works to be seen by more people and high-quality accounts, the platform will prioritize recommending high-quality works, allowing them to receive more recommendations and better search rankings, thus forming a good content multi traffic ecological cycle model.

2、关键词植入在确保内容原创和优质的同时，要做短视频SEO，还必须做好关键词的科学植入。

2. Keyword implantation not only ensures original and high-quality content, but also requires scientific keyword implantation for short video SEO.

一方面要避免关键词的堆砌，甚至因词伤意，影响意思表达和用户体验，另一方面，要最大可能醒目、足够的植入关键词。要做好二者的平衡。对于短视频来说，应该怎样，以及在哪里植入关键词呢？

On the one hand, it is necessary to avoid keyword stuffing, which may even hurt the meaning and affect the expression of meaning and user experience. On the other hand, it is necessary to implant keywords as prominently and sufficiently as possible. We need to strike a balance between the two. What should be done for short videos and where should keywords be implanted?

2.1标题及内容简介。1—3个为宜，最好开头就是关键词。

2.1 Title and Content Introduction. 1-3 are recommended, preferably starting with keywords.

2.2合集和话题，带有关键词会有加分。

2.2 Collections and topics with keywords will earn extra points.

2.3账号及作者名同样2.4封面2.5内文的配文及语音2.6内容的画面如logo等（短视频算法不仅仅识别文字，也能视频及语音）

2.3 Same Account and Author Name 2.4 Cover 2.5 Text and Voice 2.6 Content Images such as logos (Short video algorithms not only recognize text, but also video and voice)

4、发布时机发布的时间，一般为用户观看高峰发布为佳，从而站在流量的大风口上。抖音快手等短视频流量高峰，可查询第三方报告，并结合自己的实际情况选择。另一方面，不同的目标用户，时间也有所不同。比如，学生族，一般是放学之后；老年人，一般是下午；上班族，晚上更集中。同样可以根据相关第三方报告，以及自己的目标用户，按图索骥选择发布时间。时间合适，站在大流量和高精准的位置，优化工作就会事半功倍。

4. The optimal time for publishing is usually during the peak viewing period for users, in order to stand at the forefront of traffic. For short video traffic peaks such as Tiktok Kwai, you can query the third-party report and select according to your own actual situation. On the other hand, different target users also have different times. For example, the student group usually comes after school; Elderly people, usually in the afternoon; Office workers tend to be more concentrated at night. You can also choose the release time based on relevant third-party reports and your target users by following the map. When the time is right, standing in a high traffic and high-precision position, optimization work will be twice as efficient.

5、视频数量还有一个重要的点，就是量变产生质变。以足够多的数量来达到排名优化的目的。但每个平台都有判重机制，人工又很难保证产出大量内容，所以这时，我们需要借助一些SEO的软件来进行操作。批量剪辑视频，产出视频。以及定时发送。有相关需求可以联系。

5. Another important aspect of the number of videos is that quantitative changes lead to qualitative changes. To achieve ranking optimization with a sufficient quantity. But every platform has a weight judgment mechanism, and it is difficult for humans to ensure the production of a large amount of content, so in this case, we need to use some SEO software to operate. Batch edit videos and produce videos. And send it at regular intervals. You can contact us if you have any relevant needs.

二、短视频SEO的优势

2、 The advantages of short video SEO

1、性价比高相比短视频的广告，短视频SEO成本更低，短视频一旦有了排名后，只要保持更新，排名是比较稳定的，而且SEO是自然排名，点击不扣费，你做的关键词越多越好。更重要的是，你只要学会了SEO，在制作短视频时，自己顺带就做好了，不会额外增加任何成本。

1. Compared to short video advertisements, short video SEO has lower cost performance. Once a short video has a ranking, as long as it is kept updated, the ranking is relatively stable. Moreover, SEO is a natural ranking, and clicks are not charged. The more keywords you create, the better. More importantly, as long as you learn SEO, you can do it yourself when making short videos without any additional costs.

2、流量精准SEO和SEM流量都是用户自己搜索来的，需求很明确，流量很精准，转化率更高。SEO和SEM的区别就是，前者不花钱。而通过系统推荐来的流量，即使有意向，也需要培育和筛选，转化率一般不高。

2. Accurate traffic SEO and SEM traffic are both generated by users' own searches, with clear needs, precise traffic, and higher conversion rates. The difference between SEO and SEM is that the former does not cost money. The traffic recommended through the system, even if there is intention, still needs to be cultivated and screened, and the conversion rate is generally not high.

3、流量稳定无论是短视频平台的信息流广告，还是竞价排名广告，一旦停止投放，流量是立即停止的。而SEO的流量是24

3. Stable traffic, whether it is information flow advertising on short video platforms or bidding ranking advertising, once the advertising stops, the traffic immediately stops. And SEO traffic is 24