刚刚（9月12日），百家号官方账号“百度创作者官方助手”发布了一则重要公告，宣布了一个重大变化：百家号的名称不再受到唯一性的限制。在过去，为了确保平台上的内容质量并避免用户在搜索和关注时产生混淆，百家号平台明确规定每个账号的名称必须是独一无二的。这种唯一性的要求不仅有助于维护平台的秩序，还确保了用户能够准确地找到他们所关注的账号。

Just now (September 12th), the official account of Baijiahao, "Baidu Creator Official Assistant," released an important announcement announcing a major change: the name of Baijiahao is no longer subject to uniqueness restrictions. In the past, in order to ensure the quality of content on the platform and avoid confusion for users when searching and following, the Baijiahao platform explicitly stipulated that the name of each account must be unique. This requirement of uniqueness not only helps maintain order on the platform, but also ensures that users can accurately find the accounts they follow.

同时，这也保护了原创作者的权益，避免了因为多个账号使用同一名称而可能引发的版权问题和混淆。此外，这种唯一性的要求也被视为对内容创作者的一种鼓励，激励他们创造具有独特性和辨识度的品牌名称，从而增强个人或企业的品牌形象。然而，随着近年来的发展，百家号作为自媒体平台的活跃度并没有达到预期的效果。为了更好地满足创作者的需求，提升平台的自由度，并让每一位创作者都能够更加自由地选择自己的账号名称，更好地展现个人特色与品牌影响力，官方决定正式解除账号名称的唯一性限制。这一决策无疑是一个具有挑战性的改变。

At the same time, this also protects the rights of original authors and avoids copyright issues and confusion that may arise from multiple accounts using the same name. In addition, this requirement for uniqueness is also seen as an encouragement for content creators, motivating them to create unique and recognizable brand names that enhance their personal or corporate brand image. However, with the development in recent years, the activity of Baijiahao as a self media platform has not achieved the expected effect. In order to better meet the needs of creators, enhance the freedom of the platform, and allow every creator to choose their own account name more freely, and better showcase their personal characteristics and brand influence, the official has decided to officially lift the restriction on the uniqueness of account names. This decision is undoubtedly a challenging change.

对于创作者来说，这意味着他们可以更加自由地选择自己喜爱的名称，不必再担心与其他账号重复。而对于平台来说，这既是一次机遇也是一次考验。一方面，这可能会吸引更多的创作者加入，增加平台的多样性和活跃度;另一方面，这也可能带来一些管理上的挑战，如如何确保内容的质量和避免名称上的混淆。END

For creators, this means they can more freely choose their favorite names without worrying about duplication with other accounts. For the platform, this is both an opportunity and a test. On the one hand, this may attract more creators to join, increasing the diversity and activity of the platform; On the other hand, this may also bring some management challenges, such as how to ensure the quality of content and avoid confusion in names. END