1.吸引人的标题

1. Attractive title

一个好的标题,相当于视频成功了一半;标题尽量简洁明了,通常运用两段式或三段式最佳。

A good title is equivalent to half the success of a video; The title should be concise and clear, usually using a two paragraph or three paragraph format is best.

标题可以运用这些技巧设置悬念引发共鸣,明星效应,猎奇心理,制造焦虑等

Titles can use these techniques to create suspense, evoke resonance, star effect, curiosity, create anxiety, and more

2.黄金5秒法则

2. The Golden 5-second Rule

短视频的前5秒是黄金时间,如果前5秒你没有抓住用户眼球,他们就会流失;所以前5秒必须出现爆点

The first 5 seconds of a short video are prime time. If you don't catch the user's attention in the first 5 seconds, they will be lost; So there must be a breakout point in the first 5 seconds

(颜值身材猎奇卖萌等)如果爆点较晚出现可以在开头巧妙使用文学引导。

If the explosive point appears later, literary guidance can be cleverly used at the beginning, such as beauty, body shape, curiosity, and cuteness.

3.剧情反转或冲突

3. Plot reversal or conflict

一个超过5秒的短视频,如果一直处于毫无波澜的状态那么用户一般没耐心看完它;所以要在视频中段增添剧情反转或冲突,一波三折让观众猜不到剧情走向,这样才能吸引用户看完,提高完播率。

A short video over 5 seconds, if it remains in a calm state, users generally do not have the patience to watch it; So it is necessary to add plot twists or conflicts in the middle of the video, making it difficult for the audience to guess the direction of the plot, in order to attract users to watch and improve the completion rate.

4.热点效应

4. Hotspot effect

热点是永恒的流量,制作视频时,可以挑选当前最热门的音乐作为BGM,或者使用时下热门的话题作选题为作品增添更多的曝光途径,同时也能让用户更为感兴趣

Hotspots are eternal traffic. When making videos, you can choose the most popular music as BGM, or use current hot topics as topics to add more exposure channels to your work, while also making users more interested

5.评论区助攻

5. Assist in the comment section

视频发布之后,可以在评论区发布与视频有关的有趣的神评论能提高用户的互动性使用户积极点赞留言从而帮助提高视频的推荐量。

After the video is released, interesting and insightful comments related to the video can be posted in the comment section to enhance user interaction and encourage positive likes and comments, thereby helping to increase the video's recommendation volume.

6.数据分析

6. Data analysis

数据分析是短视频运营里韭常重要的一环事关你的账号能否持续输出用户喜闻乐见的内容所以要定期通过数据对视频的播放量点赞量收藏量等,以及粉丝增长情况进行分析,然后根据分析结果做出相应的优化调整

Data analysis is an important part of short video operation, which is related to whether your account can continue to output content that users enjoy. Therefore, it is necessary to regularly analyze the video's views, likes, favorites, and fan growth through data, and then make corresponding optimization adjustments based on the analysis results