2023年微信视频号更新各项功能、出台政策达60项,功能更新提速显著,从更新功能来看,商业化相关为更新重点,视频号小任务、创作分成计划、直播间付费推广功能先后上线,为创作者、商家、企业商业化动作铺路.

In 2023, WeChat video accounts have updated various functions and introduced 60 policies, with a significant increase in the speed of feature updates. From the perspective of update functions, commercialization is the focus of updates. The video account's small tasks, creation sharing plan, and live broadcast room paid promotion functions have been launched successively, paving the way for creators, merchants, and enterprises to commercialize their actions

视频号的发展让其商业化路径不断丰富,从发展之初的电商业务,到内容营销、知识付费,及本地生活,视频号均有涉及,随着微信视频号底层功能的不断丰富,视频号的商业化路径也在不断拓宽.

The development of video accounts has enriched their commercialization path, from the initial e-commerce business to content marketing, knowledge payment, and local life. With the continuous enrichment of the underlying functions of WeChat video accounts, the commercialization path of video accounts is also constantly expanding

微信视频号加速迭代,商业化与生态治理为更新侧重,微信视频号创作者规模增长,头部创作者押注视频号;基础不断夯实,商业路径不断拓宽,视频号在24年将会成为企业老板朋友圈私域裂变的主导且将会成为新的商业机会迸发的新机遇.

WeChat video accounts are accelerating iteration, with a focus on commercialization and ecological governance. The number of creators of WeChat video accounts is increasing, and top creators are betting on video accounts; The foundation is constantly being consolidated, and the business path is constantly expanding. Video accounts will become the dominant player in the private domain of business owners in 24 years and will become a new opportunity for new business opportunities to burst out

1.视频号拥有"社交血脉",这个日活13亿用户的超级流量池,不需要像其他平台引流到私域,而是直接沉淀在私域中,进而形成有效的链接.

1. Video accounts have a "social bloodline", which is a super traffic pool with 1.3 billion daily active users. They do not need to attract traffic to the private domain like other platforms, but directly settle in the private domain, forming effective links

2.视频号的推荐,基本上是基于社交关系来进行推荐分发,例如:发现页中的小红点提醒,是"好友点赞"、"好友在看的直播";朋友圈、聊天等途径看到的视频号动态,是纯粹的社交推荐.

2. The recommendation of video accounts is basically based on social relationships for recommendation distribution. For example, the small red dot reminder on the discovery page is "like by friends" or "live streaming watched by friends"; The video account updates seen through social media platforms such as Moments and Chat are purely social recommendations

3.社交推荐也更有利于账号涨粉引流,用户对某个视频号作品点赞后,统会把这一视频作品推荐到他的社交圈,果他的微信好友看到后也点了赞,么这个视频作品会再推荐给此好友的社交圈,种社交裂变，某种意义上复制了公众号在朋友圈"屏"传播路径,以无限 "圈".

3. Social recommendation is also more conducive to account popularity. After a user likes a video number's work, the union will recommend it to his social circle. If his WeChat friends also like it after seeing it, then this video work will be re recommended to this friend's social circle, which is a kind of social fission. In a sense, it copies the official account's "screen" transmission path in the circle of friends, with an infinite "circle"

4.企业认证的视频号,可以获取企业推荐流量,V字标识,让你的账号更有企业营销效应,增加粉丝对你的信任感和忠诚度.

4. Enterprise certified video accounts can obtain recommended traffic from enterprises, with a V-shaped logo, making your account more effective in enterprise marketing and increasing the trust and loyalty of fans towards you

5.获得电脑端直播推流的功能:让你可以进行更专业的直播,并且享受更多的道播间的功能.

5. Obtain the function of computer-based live streaming promotion: allowing you to conduct more professional live broadcasts and enjoy more features in the broadcasting room

现在还是视频号的红利期,无论是带货还是其他形式的变现,门槛几乎没有,官方有流量扶持而且竞争相对较小,这就是平台红利期给到我们的福利,现在已将公众号,小程序,视频号,朋友圈全部打通,所有内容都可在微信生态内自动分发,所以视频号在内容触达方面优势非常大,所以大家就抓紧时间,别等到饱和了你又拍大腿没有早点开始.

Now is the bonus period of the video number. Whether it is cash in or other forms, there is almost no threshold. The official has traffic support and competition is relatively small. This is the benefit given to us by the platform bonus period. Now we have opened up all official account, small programs, video numbers, and friend circles, and all content can be automatically distributed within the WeChat ecosystem. So the video number has a great advantage in content access, so we should hurry up, Don't wait until you're saturated and then pat your thighs before starting earlier