选品上货

Product selection and loading

新店可以直接跟品，参考同行新出的爆品。

New stores can directly follow the products and refer to newly released explosive products from peers.

在电商罗盘，选择商品卡成交，找到商品榜单，看新上榜的品，第一时间上架。

On the e-commerce compass, select the product card to make a transaction, find the product list, see the newly listed products, and list them as soon as possible.

价格可以比同行低1-2块，不用低太多，低于正常市场价，也容易被判违规引流商品。

The price can be 1-2 yuan lower than that of peers, so there is no need to lower it too much. If it is lower than the normal market price, it is also easy to be judged as violating regulations to attract products.

除了跟品之外，应季热销商品也可以上。比如冬天的围巾帽子手套等，还有年节的红包都是应季热门商品，比较容易出单。

In addition to following products, seasonal hot selling products can also be listed. For example, winter scarves, hats, gloves, and red envelopes for holidays are popular seasonal items that are relatively easy to sell.

我们也整理了一份抖店选品文档，适合新手直接参考的，

We have also compiled a product selection document for Douyin stores, which is suitable for beginners to refer to directly,

第二步，标题优化

Step 2, optimize the title

优化标题的可以给商品带来更多搜索流量。

Optimizing the title can bring more search traffic to the product.

因为抖店商品标题的完整性、准确性不仅会影响搜索流量，还会影响用户获取商品的有效信息。

Because the completeness and accuracy of Douyin store product titles not only affect search traffic, but also affect the effective information users can obtain about the products.

简单点说，要获取自然流量，就一定要优化商品标题。

Simply put, to obtain natural traffic, it is necessary to optimize product titles.

第三步，破零冷启

Step 3: Breaking Zero Cold Start

一般情况下，你做截流的商品上架之后会有自然流量出单，但也不排除商品就是没流量出不了单。

In general, after the products you have intercepted are listed, there will be natural traffic for orders, but it cannot be ruled out that the products cannot be ordered without traffic.

这种情况下可以做一波动销。

In this case, a wave of dynamic sales can be done.

可以直接把商品链接分享出去，让亲朋友好友帮你下单，然后正常发货，先破零，帮助商品入池，会有流量推荐。

You can directly share the product link and have your friends and family place an order for you. Then, you can ship the product normally, breaking the zero mark first to help the product enter the pool, and there will be traffic recommendations.

另外，也可以通过投千川商品卡，给商品拉销量，有效订单30单之后，店铺可以出体验分，然后你就可以对接达人，后续就会有更多的订单了。

In addition, you can also increase sales by investing in Qianchuan product cards. After 30 valid orders, the store can earn experience points, and then you can connect with influencers, and there will be more orders in the future.

第四步，带图好评

Step 4, praise with pictures

抖店后台设置满赠活动，让用户给带图好评可以返红包等。商品有买家秀之后，能刺激更多用户下单，从而提高商品链接权重，获取更多流量推荐。

The Douyin store backend has set up a full gift promotion, allowing users to give positive reviews with pictures and receive red envelopes. After the product has a buyer show, it can stimulate more users to place orders, thereby increasing the weight of product links and obtaining more traffic recommendations.

第五步，提升并维护体验分

Step 5, improve and maintain the experience score

你的店铺开始出单之后，第一时间把货都发出去，不要超时。有签收的订单第一时间发送满赠提醒，让用户知道有好评返现的活动，获得更多好评。

After your store starts placing orders, send out all the goods as soon as possible without exceeding the deadline. Send a full reward reminder for orders that have been signed for as soon as possible, letting users know that there is a cashback activity for positive reviews, and getting more positive reviews.