1. 产品品质与特色的重要性

1. The importance of product quality and characteristics

避免过度宣传：视频营销的核心是真实反映产品品质与特色。若产品质量平庸，过度宣传只会导致用户期望落差，产生负面口碑，损害品牌形象。

Avoid excessive promotion: The core of video marketing is to truly reflect product quality and characteristics. If the product quality is mediocre, excessive promotion will only lead to a gap in user expectations, generate negative word-of-mouth, and damage the brand image.

2. 考虑目标市场与覆盖范围

2. Consider target market and coverage range

合理选址与辐射半径：餐饮店铺应选择具有较高人流量且符合目标客群定位的地段，确保在合理的覆盖范围内吸引并留住顾客。若位置偏远，缺乏特色，难以吸引并维持稳定的消费群体。

Reasonable site selection and radiation radius: Catering stores should choose areas with high pedestrian flow and in line with the target customer group positioning, ensuring that customers are attracted and retained within a reasonable coverage range. If the location is remote and lacks distinctive features, it is difficult to attract and maintain a stable consumer group.

3. 提供持续消费价值

3. Provide sustained consumption value

性价比与服务体验：除了产品本身的口味与品质，价格合理性、附加服务及整体就餐体验都是影响消费者复购的关键因素。品牌需确保在营销热度消退后，仍能凭借扎实的产品与服务赢得顾客长期青睐。

Cost performance and service experience: In addition to the taste and quality of the product itself, reasonable pricing, additional services, and overall dining experience are all key factors that affect consumer repurchase. Brands need to ensure that they can still win long-term customer favor with solid products and services even after the marketing hype subsides.

总结来说，餐饮品牌在抖音平台的运营中，应聚焦互动性项目的设置、视觉美学的打造、特色服务的呈现、热点趋势的捕捉以及品牌人物的塑造，以此创造高互动、高点击率的视频内容。同时，关注产品品质、市场定位与持续消费价值，规避营销风险，确保品牌在激烈的市场竞争中稳健发展。遵循上述攻略与注意事项，餐饮企业方能在抖音时代游刃有余，实现品牌价值的有效传播与商业目标的成功达成。

To sum up, in the operation of Tiktok platform, catering brands should focus on the setting of interactive projects, the creation of visual aesthetics, the presentation of characteristic services, the capture of hot trends, and the shaping of brand characters, in order to create high interactive and high click rate video content. At the same time, pay attention to product quality, market positioning, and sustained consumer value, avoid marketing risks, and ensure the stable development of the brand in fierce market competition. By following the above strategies and precautions, catering enterprises can be comfortable in the Tiktok era, and achieve effective communication of brand value and successful achievement of business goals.