一、不清楚平台的规则，不做规划

1、 Unclear about platform rules, not planning

无论什么平台，都有他自身的规则，很多新手在操作之前根本就没有了解过平台的规则，直接开始操作，甚至有些连每个按钮的功能都不了解，那么结果就会导致限流、

No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the function of each button, which can lead to flow restriction

重置、删视频、严重封号。

Reset, delete videos, severe account suspension.

二、不养号，不活跃

2、 No account maintenance, inactive

我们经常会看到，为什么我的账号没有推荐量，播放量那么少，都做了那么久了粉丝怎么还上不去，原因就是你没有把号养起来。急于求成或者听别人说的刷，结果只有一个，直接死掉。

We often see why my account doesn't have recommended content, has so few views, and has been doing it for so long. Why can't my fans still get on? The reason is that you haven't taken care of my account. Rushing for success or listening to others say brush, only one result, die directly.

三、照搬

3、 Copying

无论是从技术流、高颜值、模仿表演还是有趣段子，那些火的15秒短视频的背后，粉丝的用户画像和用户行为，已经完全不同于过往的任何平台。抖音后台技术有去重机制，机器会自动判断你的视频重复率。重复率如果达到一定的比例就会视为重复，就不会给推荐。

Whether it's in terms of technology flow, high aesthetics, imitation performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any previous platform. The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain proportion, it will be considered as repetition and will not be recommended.

四、多拍多发

4、 Take multiple photos and send multiple messages

很多人都会问，你看我的抖音怎么不火呀!相信很多人都听过这样的回答:没事，多拍多发就可以，总有一个能火的。然后你就开始各种拍，各种发，发现别人发布的视频形式火了，你就去模仿，发现还是不火，然后你又换另一种，不火再换。

Many people will ask why my Tiktok is not so hot! I believe many people have heard this answer: It's okay, just shoot and post more, there will always be someone who can catch fire. Then you start shooting and posting various videos. If you find that the video format posted by others is popular, you imitate it and find that it is still not popular. Then you switch to another format, and if it is not popular, you can switch again.

千万别这样。抖音是算法驱动的平台，推荐逻辑和别的平台不同，强化的是人设标签，绝对不是依靠量来弥补战略上的错误。

Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.

五、为上热门而发

5、 Post for the sake of becoming popular

如果说不从商业的角度想，只是纯粹的玩玩，那你可以随意发，如果你是为了抖音短视频运营，为了涨粉变现，那你一定要有规律和运营思路在里面，基础的定位、账号头像、名称、签名、音乐视频制作等等。

If you don't think from a commercial point of view, but just play, you can send it at will. If you want to run Tiktok short video and cash in to increase the number of fans, you must have laws and operating ideas in it, including basic positioning, account avatar, name, signature, music video production, etc.

本文来自：山东短视频运营更多的内容请点击：https://www.xinnuoshang.com我们将会为您提问的问题提供一个满意的服务，欢迎您的来。

This article comes from: Dongshort Video Operations. For more content, please click: https://www.xinnuoshang.com We will provide a satisfactory service for the questions you ask, and welcome you to come.