现在很多教育行业都在搞教育小程序的建设。想要通过小程序帮助拓展线上商业模式，功能完善的小程序需要哪些功能？

Nowadays, many education industries are engaged in the construction of educational mini programs. What functions are needed for a fully functional mini program to help expand online business models through mini programs?

一、信息显示功能

1、 Information display function

信息展示(如小程序销售的产品信息)、组织情况、师资质量、课程设置、教育环境、地理位置等基础信息必不可少。所以教育机构在制作小程序时一定要包含这个功能，让用户通过小程序快速了解各种机构信息。

Basic information such as information display (such as product information sold by mini programs), organizational situation, teacher quality, curriculum settings, educational environment, geographical location, etc. are essential. So educational institutions must include this feature when creating mini programs, allowing users to quickly understand various institutional information through the mini program.

二、订单结算功能

2、 Order settlement function

用户查看组织的信息展示后，部分客户会有注册或购买课程的想法，因此订单结算功能必不可少。支付报名费和购买课程都包含支付功能，所以教育机构必须提前申请支付接口。

After users view the organization's information display, some customers may have the idea of registering or purchasing courses, so the order settlement function is essential. Both paying registration fees and purchasing courses include payment functions, so educational institutions must apply for payment interfaces in advance.

三、特殊促销功能

3、 Special promotional features

推广也是教育小程序的必备功能，可以定期举办专题活动，提高新客户注册、课程购买、现有客户复购的可能性。

Promotion is also a necessary function of educational mini programs, which can regularly hold special events to increase the possibility of new customer registration, course purchases, and existing customer repurchase.

四、展示用户的个人信息

4、 Display user's personal information

如购买的课程、参观的课程、想买的课程、感兴趣的课程等。该功能使教育机构能够分析用户的行为，帮助教育机构推出符合用户需求的产品或活动，从而增加用户的附着力。

Such as purchased courses, visited courses, desired courses, courses of interest, etc. This feature enables educational institutions to analyze user behavior and help them launch products or activities that meet user needs, thereby increasing user engagement.

五、在线客户服务功能

5、 Online customer service function

用户在查看机构信息展示或申请购买课程前后可能会出现各种问题。所以小程序必须要有在线客服，让客户可以随时联系教育机构的工作人员，回答问题，改善客户体验，提高用户留存率和下单可能性。

Users may encounter various issues before and after viewing institutional information displays or applying to purchase courses. So the mini program must have online customer service, so that customers can contact the staff of educational institutions at any time, answer questions, improve customer experience, increase user retention rate, and increase the possibility of placing orders.

感谢您的阅读，此文的文章来源：山东小程序开发更多的内容和问题请点击：https://www.xinnuoshang.com我们会继续努力的为您提供服务，感谢您的支持！

Thank you for reading. The source of this article is Shandong Mini Program Development. For more content and questions, please click: https://www.xinnuoshang.com We will continue to work hard to provide you with services. Thank you for your support!