1.精彩前置

1. Exciting front end

将视频精华或悬疑的地方前置，引起用户兴趣干货类:开头先站在用户的场景说出痛点或兴奋点，然后再摆明证据，提出处理方法

Put the essence or suspense of the video in front to arouse users' interest Dry goods: first, stand in the user's scene and say the pain or excitement points, then show the evidence and propose solutions

剧情类:开头制造悬念或把视频内精华快速粗剪放置前方，再正式进入剧情

Plot: create suspense at the beginning or put the essence in the video in front of you quickly and roughly before you officially enter the plot

2.文案前置

2. Pre copy

设置一个疑问或冲突的悬念，吸引用户期待和注意力

Set a suspense for questions or conflicts to attract user expectations and attention

反常识:装修千万不这样做，否则白花几万块!

Counter common sense: Never do this for decoration, otherwise it will cost tens of thousands of dollars in vain!

揭秘爆料:装修行业到底有多少黑幕?

Uncover Secrets: How Many Black Secrets Are There in the Decoration Industry?

对比突出:离开百万年薪到小县城开装修公司是什么体验?

Highlight the comparison: What is the experience of leaving a million yuan annual salary to open a decoration company in a small county town?

二：内容三高法则

2： The Three High Rules of Content

短视频内容三高法则:高浓度展示、高密度聚焦、高强度触达高浓度展示:直接切入主题、快速展示视频内容高密度聚焦:内容要简单、单一，才能快速讲透高强度触达:账号要垂直、风格统一，才能形成粉丝。

The Three High Rules for Short Video Content: High Density Display, High Density Focusing, and High Intensity Touching. High Density Display: Directly Enter the Theme and Quickly Display Video Content. High Density Focusing: The content should be simple and single in order to quickly communicate. High Intensity Touching: The account should be vertical and have a unified style to form fans.

三：搞笑+种草法则

3： Funny+Grass Planting Rules

内容不再局限单一领域，而是采用XX+XX内容创新，其中“搞笑+种草”是受欢迎的方式，既满足了观众娱乐需求又满足了自己的带货需求

The content is no longer limited to a single field, but adopts XX+XX content innovation. Among them, "Fun+Grass Planting" is a popular way to meet both the entertainment needs of the audience and their own shopping needs

四：追剧模式法则

4： Chasing mode rules

内容不再局限单一领域，而是采用XX+XX内容创新，其中“搞笑+种草”是受欢迎的方式，既满足了观众娱乐需求又满足了自己的带货需求

The content is no longer limited to a single field, but adopts XX+XX content innovation. Among them, "Fun+Grass Planting" is a popular way to meet both the entertainment needs of the audience and their own shopping needs

五：真人属性法则

5： Rule of Human Attribute

一个优质的短视频账号不仅能吸引观众注意力，还能培养自己的粉丝，展示人设。账号和人设融在一起形成个人IP。以后跨平台，个人的人设魅力会为平台反引流

A high-quality short video account not only attracts audience attention, but also cultivates its own fans and showcases its personality. The account and personal settings are integrated to form a personal IP. In the future, cross platform, personal persona charm will reverse flow for the platform

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This article is dedicated by Shandong Short Video Operations. For more information, please click on: https://www.xinnuoshang.com Sincere attitude. We will provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Stay tuned