初创的本地生活店铺都有-些共同点:没钱、没人、没资源。对于这类本地生活店铺，生存和流量是最关键的问题。

Start up local lifestyle stores all have one thing in common: no money, no people, and no resources. For such local lifestyle stores, survival and traffic are the most critical issues.

所以初创实体店品牌做推广应首先取得客户认同，提高品牌认同度，才是最重要的!

So when promoting a startup physical store brand, the most important thing is to first gain customer recognition and improve brand recognition!

一-方面，非常有必要在是实体店铺基本成型后，尽早开展有规划、有意识、有节奏的品牌宣传;而另一方面，初创品牌完全可以依据自己的人力、财力和资源情况，找到合适自己的、最高性价比的店铺宣传方式。

On the one hand, it is very necessary to carry out planned, conscious, and rhythmic brand promotion as early as possible after the physical store is basically formed; On the other hand, start-up brands can easily find the most suitable and cost-effective way to promote their stores based on their human, financial, and resource situation.

1、地区曝光

1. Regional exposure

目的是以尽可能少的资金代价，让同城的用户或潜在投资人，有认识和了解自己店铺的可能，提高在同城的知名度，才是做好本地生活店铺重要的一-项

The purpose is to provide users or potential investors in the same city with the possibility of knowing and understanding their own store at the lowest possible cost, and to increase the visibility of the store in the same city. This is an important aspect of building a good local lifestyle store

2、矩阵宣传

2. Matrix promotion

可以从同城用户认知的角度,拍点幽默风趣或者具有吸引力、冲击力的视频，当然也可以分享行业看法和店铺运营状况等其次尝试在多平台搭建矩阵，让实体店的宣传更加立体

From the perspective of local users' cognition, you can shoot some humorous or attractive videos with impact. Of course, you can also share industry opinions and store operation status. Secondly, try to build a matrix on multiple platforms to make the promotion of physical stores more three-dimensional

3、追索流量追索流量，就是去主动寻找有用户的地方，比如斗音短视频、直播间等，进行店铺曝光。除此之外，在获得流量的同时，一定要与店铺产品应用场景或产品内容相关联，建立消费者信任

3. Pursuing traffic means actively searching for places with users, such as Douyin short videos, live streaming rooms, etc., to expose the store. In addition, while gaining traffic, it is necessary to associate it with the application scenarios or product content of the store's products to establish consumer trust