热点内容也要和自己的账号的内容定位相符合才行。抖音账号定位之内容定位。

Hot content should also match the content positioning of your own account. Content positioning of Tiktok account positioning.

我们该如何蹭热点，如何做借势营销？抖音中有哪些可以利用的工具？这篇文章给大家详细分享这些内容。

How should we seize the hot topics and do leverage marketing? What tools can be used in Tiktok? This article will share these contents in detail with everyone.

一、为什么要蹭热点？

1、 Why bother with hot topics?

结合当下的季节、节日、活动，以及突发的新闻、事件、玩法制作内容，更好吸引住观众的目光，从而形成更大的传播效果。无需花费很多的力气，就能获得免费流量。蹭热点本质来说就是借势营销。

Combining current seasons, festivals, events, and unexpected news, events, and gameplay to create content that better captures the audience's attention and creates a greater dissemination effect. You don't need to put in a lot of effort to get free traffic. Grasping hot topics essentially means leveraging marketing opportunities.

我们平时刷抖音的时候，抖音APP也有热点榜单供我们选择，让我们及时了解热点到底是什么。

When we usually use Tiktok, Tiktok APP also has a list of hot spots for us to choose from, so that we can timely understand what the hot spots are.

在蹭热点之前，一定要了解当下流行什么，也就是热点，热点可以是一些大事件、新技术，也可以是某一影视剧的走红，想要蹭好热点，就必须关注当前的热点新闻，及时掌握最新资讯，才能在第一时间蹭到热点。

Before riding on a hot topic, it is important to understand what is currently popular, which can be major events, new technologies, or the popularity of a certain film or television series. To ride on a hot topic well, one must pay attention to the current hot news, timely grasp the latest information, and be able to ride on a hot topic at the first time.

抖音中热点内容有很明显的三个特点：高知名度、高关注度、高时效度

The hot content in Tiktok has three obvious characteristics: high popularity, high attention and high time validity

二、如何蹭热点？

2、 How to get caught up in hot topics?

蹭热点要根据我们账号的内容定位去蹭，不是什么热点都蹭的，我们蹭热点的时候要注意，热点分为两种类型：可预见的热点和不可预见的热点。可预见的热点包括：季节、节日、活动等，不可预见的热点包括新闻、事件、玩法等。

When browsing hot topics, we need to locate them based on the content of our account. We don't search for all kinds of hot topics. When browsing hot topics, we need to pay attention. There are two types of hot topics: foreseeable and unforeseeable. Foreseeable hotspots include seasons, festivals, events, etc. Unforeseeable hotspots include news, events, gameplay, etc.

1、可预见的热点

1. Foreseeable hotspots

当然我们除了营销日历之外，也可以使用抖音创作者中心中的活动日历，也可以查看到每个月每周的活动，我们可以参加活动获得流量支持。

Of course, in addition to the marketing calendar, we can also use the event calendar in the Tiktok Creator Center, and we can view the weekly activities every month. We can participate in activities to obtain traffic support.

蹭热点要根据我们账号的内容定位去蹭，不是什么热点都蹭的，我们蹭热点的时候要注意，热点分为两种类型：可预见的热点和不可预见的热点。

When browsing hot topics, we need to locate them based on the content of our account. We don't search for all kinds of hot topics. When browsing hot topics, we need to pay attention. There are two types of hot topics: foreseeable and unforeseeable.

除了上面的工具之外，我们还可以使用抖音热点宝工具查看可预见的热点。

In addition to the above tools, we can also use the Tiktok Hotspot Tool to view the foreseeable hotspots.

抖音APP里面搜索抖音热点宝，点击进入热点宝，然后选择活动，点击适合自己账号定位的活动，参与投稿，直接就会有热门活动的话题。

Search Tiktok APP for Tiktok hot spots, click to enter the hot spots, select activities, click activities suitable for your account positioning, participate in the submission, and there will be topics of hot activities directly.

2、不可预见的热点

2. Unforeseeable hotspots

不可预见的热点就是有一些热点我们根本无法预见，但是随时有可能发生的热点，这类热点可能是新闻、事件以及热门玩法

Unforeseeable hotspots refer to some hotspots that we cannot foresee at all, but may occur at any time. These hotspots may include news, events, and popular gameplay

可以选择适合我们账号内容定位的热点来蹭。

You can choose the hotspots that are suitable for our account's content positioning to explore.

同样，我们在热点宝中选择挑战榜。

Similarly, we choose the challenge list in the hot topics.

最后我们发布作品的时候，可以选择相关的热点。

Finally, when we publish our work, we can choose relevant hot topics.

同样我们也可以在抖音APP中的抖音热点宝选择适合自己账号内容定位的热点。

Similarly, we can also select hot spots suitable for our account content positioning in Tiktok APP's Tiktok Hotspot.